Fashion Facts


We are only 4% circular in Denmark according to the Circularity Gap report 2023.

There were sold approx. 43 million t-shirts in Denmark. If we take our top 10 suppliers within sports and ask how many T-shirts they sell for sports and how many for leisure, plus/minus the same picture emerges, and that is that 70% are sold for Leisure , and 30% for sports, so if we use these norms against the above figures, our best bet for sales of functional sports T-shirts is somewhere between 10 and 13 million pieces over a 12-month period in Denmark.


Around 63 million tonnes of virgin polyester will be produced in 2021.

The energy consumption in virgin polyester granules, which are used to make fibers, typically consumes between 67 and 96 MJ/Kg. Recycled polyester uses significantly less around 8.5 to 48 MJ/kg.

The CO2 emission to produce virgin polyester is estimated at 1.7 to 4.5 kg CO2 eq per kilo of fiber produced.

Water consumption is less than on cotton. The consumption to make polyester textiles is expected to be around 62 liters of water per kilo of fibre. This corresponds to 12.5 liters of water per shirt, if the average running shirt weighs the same as a CW running shirt. Cotton has a greater water consumption, as it requires a lot of water to grow the cotton plant.

Conscious Warrior
CW short-sleeved shirt weighs approx. 200 grams incl. waste. This means that 5 running shirts can be made per kilo.

CW running shirt has a CO2 emission of 3.4 kg/CO2 eq from textile production from fiber, metered goods, production and shipping.

CW water consumption and electricity consumption: we are collecting data. It will probably appear in the CW climate impact report 2024.

Textile Exchange, 2023, pp. 57.
“Materials Market Report”, Textile Exchange, December 2023.
“Possible sustainable fibers on the market and their technical properties, The Fiber bible part 1”, Mistra Future Fashion, 2028Denmark’s statistics, 2018-2022 T-shirt and undershirts made of tricotage.


You therefore save with 1,000 running shirts: 12,500 liters of water.
You therefore save 1,000 running shirts: 3,400 kg of CO2.

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